We live in an age of information abundance that allows
anyone who has access to the Internet, the ability to research and compare
thousands of products. Because of this, Chatsworth Products (CPI) is continually
looking for ways to make product information more easily accessible so that customers can make an informed decision.
The CPI Online Catalog has several tools that help during
the research phase of the product purchase. One of these includes product
images. Customers want to see what they are buying. Each product in the online catalog
magnifies to show greater detail. Also, many products have a 3D image that can
be rotated and magnified (read
more about 3D models in this blog post). Another valuable asset to understanding product
detail is the product’s specification sheet which includes a detailed drawing
with dimensions (see example).
The product comparison feature is also a popular addition to
the CPI Online Catalog. You can select up to four products for a side-by-side
comparison. Size, materials, color, shipping weight and price are a few of the
comparison points.
For more detail on complex products, like cabinets, or to
create a solution that includes several products in one order, the Product
Configurator is the best tool for the job. The Configurator will guide you
through a series of options that will result in a unique product with
accessories that ships under one part number.
If you are researching a new solution or considering a new
product, take advantage of these tools. Also, don’t hesitate to contact us.
Our technical support staff are known for their courtesy and knowledge. They
will help you navigate the myriad of product information you encounter during
your purchasing process.
Kim Ream, Marketing Project Manager